In this ecomony everyone is always searching for ways to promote themselves and find more avenues for income. Some of the most effective ways to promote yourself are free. I will highlight a few of them here.
1- Become a Legacy Featured Artist. This is a great way to be able to talk with your customers and be able to say my work has been published. Being able to say this helps instill confidence in the potential customer and he is more likely to choose you because of it.
2- YouTube videos. With the rise of the smart phones, uploading videos to YouTube has become fast and easy with little or no editing.
3- Facebook postings. With everyone "plugged-in" these days Facebook has become a place where people go to find out about the newest products and services. Recently my wife posted some of her crafts on facebook just to show her friends, she has since recieved several e-mails asking if she will make more to sell. This style of "viral-marketing" is becoming more and more powerful.
4- Twitter. Tweeting is the newest way to talk. If people like what you have to say they can even re-tweet your posting. On twitter you can only use text so to use Twitter to your best advantage I use links and tweet out my pictures and videos from Facebook or YouTube.
5- Send in your Tips. This is a great way to get published. Many of our customers are much more clever than we are and have many great ideas on how to add jigs, make fixtures, DIY dust control and so on. We will be taking one tip a month and spotlight it in our e-mails. you can see all the tips on our forum.
6- Guest Instructor. Each week Legacy puts on two live online training classes. If you have a project or technique you want to share you could be our next guest intructor. Our online classes are growing each week and we are always looking for people that are willing to share their CNC experience. In the past we have had Dan Johnson teach a class on hollow spiral finials and Chris from Wheat State Wood Designs show us how to build a beautiful croquet set. You could be our next guest instructor. Contact John at firstname.lastname@example.org if you are interested.
7- Americas Hobbies. I just found out about this site through Jared Willoghby one of my customers. You can see his video here. He mentioned that with the posting of just one short video that his market has expanded across the USA.
Selling yourself is at least as important as selling your product for success. People buy for several reasons; they trust the seller, they like the sellers product, they have a need for the product, and they want to be proud of what they bought. By telling your CNC story you can have the confidence to say, "Yes, I can do that".